Avec aladin®, InVivo et ses coopératives écrivent le futur de l’agriculture

With aladin®, InVivo and its cooperatives are writing the future of agriculture

InVivo and its cooperatives have successfully launched the aladin.farm platform on Wednesday in front of 500 technicians.

Paris was decked out in the colours of the French farm this week, from the Porte de Versailles to La Défense.

From the roof of the Grande Arche, InVivo and the nine cooperatives piloting the project created the event by bringing together more than 500 cooperative technicians to launch the aladin.farm platform. 500 technicians who are in direct contact with more than 50,000 farmers.

Cooperatives enter the multi-channel era

InVivo and nine of its cooperatives organised the largest agri-business meeting on the sidelines of the Salon de l'Agriculture. The pilot cooperatives of the project, at the forefront of digitalization, were united and determined to move forward with the aladin.farm platform, the only French alternative to e-commerce offered to farmers until now.

"The future of agriculture will be written thanks to initiatives of this type," says Philippe Mangin, Chairman of InVivo and Chairman of the EMC2 cooperative, the pilot of the aladin® project. "Digital technology is an opportunity to preserve our market and our territorial network, which is the strength of French agriculture."

"We cannot close ourselves off and leave room for American or Chinese platforms to support our farmers. InVivo has been chosen by the cooperatives to lead the aladin® project, to act quickly and collectively and to show that our cooperative world is ready to transform itself and has considerable assets to do so," adds Thierry Blandinières, InVivo's CEO.

aladin: the strength of a network and the agility of digital

InVivo announced the launch of the aladin® platform at its annual convention last December. Its origins lie in the desire of agricultural cooperatives to change their business model and innovate in the way they interact with their farmers. aladin.farm is a truly collaborative platform designed and imagined by the cooperatives, their teams and their farmers, with the aim of creating a sovereign platform, the French alternative to agricultural e-commerce.

"aladin.farm is now part of the agricultural landscape and the cooperative technician has his own application which places him at the heart of the relationship between the farmer and his cooperative. aladin.farm is the vector of new practices in phase with the transformation of the agricultural world and its challenges: guaranteeing the sanitary quality of food, respect for the environment and the fair valuation of the farmer's profession", says Stéphane Marcel, General Manager of aladin® and Director of Digital at InVivo.

An immersive event

This highly anticipated meeting, which was very well received by the nine pilot cooperatives, brought together all the aladin.farm ambassadors to share their experience and discuss the advantages and services of the platform. They were able to move around the heart of the platform, materialized by a thematic path, and work in workshops with the teams to continue to develop the tool.

With aladin.farm, cooperatives will be able to propose new offers to their members. Adopting aladin.farm also means increasing the value of the technical sales representative, by saving time so that he or she can concentrate on business expertise while maintaining the same relationship with the cooperative farmers.

The project most emblematic of the cooperative spirit

aladin.farm responds to the main challenges of the agricultural world today: creating value for members, satisfying the growing demand for food, meeting new consumer expectations and strengthening competitiveness.

aladin.farm offers :

• Several ranges of goods and services.
• Rich and professional content.
• An interface specific to each cooperative, allowing them to manage their marketing and sales policy.
• Tools dedicated to cooperative technicians.
• Tools and services for all of aladin.farm's partner suppliers.