Cordier by InVivo becomes Official Supplier of the Stade Francais Paris

Cordier by InVivo becomes Official Supplier of the Stade Francais Paris

As the terraces reopened, Thomas Lombard, General Manager of the Stade Français Paris and Philippe Leveau, Deputy General Manager of Cordier by InVivo, signed an agreement between the two companies.

Only a few weeks after its merger with Vinadeis, which placed it in the top three French wine operators, Cordier by InVivo continues to make its brands known. In recent months, Café de Paris has increased the number of new products and innovations to become the key player in the spontaneous aperitif market.

Its referencing by the Stade Français Paris was an obvious choice and an ideal playground for winning over new consumers.

This agreement is not a coincidence: "Rugby is about integrity, discipline, passion, solidarity, respect, but also conviviality! We are proud that our products can be associated with these essential values," said Philippe Leveau, a lifelong rugby fan.

Thus, from the beginning of the 2021/2022 season, the general public areas and the Bistrot Parisien of the Stade Français Paris will offer the entire Café de Paris range: its sparkling wines, its still wines, but also its Wine Seltzers. An alternative to conventional drinks that aims to make a name for itself in the stadium refreshment areas.

Thomas Lombard, General Manager of the Club is "honoured to welcome Cordier by InVivo for the next two seasons. The products and initiatives that will be developed jointly will take the fan experience to a new level".

In addition to events and experiences to introduce fans to the new products, several events for the Stade Français Paris Business Club network (such as tasting evenings) will be organised during the season. On the sporting side, an InVivo trophy will be held during the pre-season with the group's partner teams.

The season promises to be full of surprises, with the pleasure of finally seeing the public in the stands!