Cordier by InVivo: a new showcase for the brands of the cooperative group's wine business
- Brand
- Wine
Cordier by InVivo: a new showcase for the brands of the cooperative group's wine business
InVivo Wine, the wine subsidiary of the InVivo group, is harmonising its communication under the name Cordier by InVivo and unveiling its new logo. This change is designed to improve readability and strengthen the commercial impact of our brand portfolio.
In 2015, the InVivo group created its wine subsidiary. This activity, which began with the acquisition of Cordier Mestrezat, has developed through the integration of several companies, both in France and internationally.
The group is now a strong one, active across the entire wine value chain, from production to distribution, from its operational headquarters in Bordeaux.
With the support of the communications agency InVivo Events, the management team has embarked on a process of creating an identity in order to structure its communications and thus show the coherence and strength of its organisation.
From 1 March, InVivo Wine will adopt its new commercial name: Cordier by InVivo.
"We have chosen to capitalise on the reputation of the Cordier name in the world of wine and to retain InVivo, because belonging to this major cooperative group is one of our strengths", says Philippe Leveau, Deputy Managing Director of Cordier by InVivo.
The activities are therefore structured as follows:
- Cordier Excel, a division dedicated to bottling and manufacturing,
- Cordier Wines, which includes all services related to the development and marketing of estates, châteaux and wine brands: oenology, R&D, marketing, sales and distribution
- Cordier by InVivo, which is positioned as a producer of delicious wines, with the development of numerous projects and innovations supported by its flagship brands such as Café de Paris, Maris, Canei, Lyngrove and Cordier Collection Privée.
A wealth of news to be found on the new website www.cordier.com
