Sapporo Breweries Co. Ltd. chooses ClimTrace malt from Soufflet Malt's low-carbon ClimCare range for an innovative beer

Sapporo Breweries Co. Ltd. chooses ClimTrace malt from Soufflet Malt's low-carbon ClimCare range for an innovative beer

ClimTrace: a sustainable innovation for the brewing industry  

The carbon footprint of barley production and malting accounts for almost 25% of that of the brewing industry. Soufflet Malt, through its ClimCare range, addresses this issue with ClimTrace, a low-carbon impact malt based on optimised agricultural practices. Grown according to strict specifications, this malt reduces greenhouse gas emissions while increasing carbon storage in the soil, with traceabilityfrom field to beer. 

A positive impact for brewers and farmers

Using ClimTrace enables brewers to reduce their ecological footprint without changing their production chain, while partner farmers benefit from technical and financial support to adopt more sustainable practices. ClimTrace symbolises a collective commitment to the environment, combining quality, sustainability and support for the ecological transition. 

A partnership based on shared values

Sapporo's commitment to sustainable agriculture and eco-responsible brewing reflects shared values with Soufflet Malt, both of which are committed to reducing emissions and promoting sustainable development. This collaboration marks a significant step towards a greener and more sustainable brewing sector.

‘Velvet Twilight’: a pioneering beer in terms of sustainability

Sapporo Breweries will use ClimTrace malt to produce ‘Velvet Twilight’, a beer that contributesto reducing environmental impact. This innovative product will be launched in a limited edition at the YEBISU BREWERY TOKYO on 13thNovember 2024.
 

A choice aligned with shared values

Sapporo Breweries' choice to use ClimTrace malt demonstrates the company's commitment to environmental issues and sustainable agriculture. This decision is perfectly aligned with Soufflet Malt's philosophy and commitment to sustainable development and the reduction of greenhouse gas emissions. This collaboration marks a further step in our joint commitment to a more sustainable and environmentally friendly brewing industry.